Morele.net Sp. z o.o. is currently implementing the project titled “Development of an Intelligent Shopping Platform,” co-financed by the European Union under the European Funds for a Modern Economy program.
The project’s goal is to develop an Intelligent Shopping Platform (IPZ), which will serve as a core component of a marketplace service. This platform is envisioned as a portal where business partners (referred to as merchants) can offer their goods, enabling online purchases for both individual and commercial customers.
This undertaking includes a fundamental module (R&D) focused on developing and testing an online shopping platform. This platform will integrate advanced machine learning algorithms with intelligent purchasing algorithms and recommendation systems, ensuring users have access to relevant products.
The outcome of this R&D module will result in a business innovation within the marketplace service, utilizing the existing morele.net platform. The techniques developed and implemented as part of this platform will enable a more effective matching of merchants’ product offerings to the needs of morele.net’s customers (users).
The implementation process will involve the comprehensive deployment of search engines and algorithms, along with migrating all web traffic (morele.net store users) to the updated version of the shopping platform. This will include conducting validation tests to ensure proper functionality. After the formal completion of the project, the implementation process will also involve continuous monitoring of the system’s performance and introducing necessary optimizations based on collected data and feedback from users or merchants.
Project Value: PLN 8,031,546.10 Eligible Costs: PLN 6,868,592.50 European Funds Contribution: PLN 2,747,437.00
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