2000
In 2000 Morele.net was founded by Michał Pawlik and Radosław Stasiak. The company’s initial operations stemmed from the founders’ desire to provide internet access to the student dormitories where they lived. In its early stages, Morele.net focused on building and administering computer networks.
2004
Early stages od the online store. The online store began its operations, and over the next few years, the company steadily gained market share through a continuously expanding product range and an attractive pricing strategy.
2014, 2015, 2016
Three consecutive wins in the prestigious ranking organized by Opineo.pl.
2016
100,000 subscribers and a Silver Play Button on YouTube (currently, the MoreleTV YouTube channel has over 400,000 subscribers).
Founded in 2014, MoreleTV is a technology channel that produces content dedicated to reviews, tests, tutorials, and product launches.
From 2017 to today
In 2017, Morele.net acquired sklep-presto.pl, which was then the second-largest online sports store in Poland. Over the years, the company continued to acquire additional entities. Today, its portfolio includes proprietary brands such as SENSE7, Preyon, ZIPRO, Blackwheels, 4Swiss, MOLIV, Peme, and ZOY.
2019
Morele.net launched its own Marketplace platform. This initiative offers a wider selection and better prices through the seamless integration of new sellers. The platform is continuously being developemend and refined.
2021
Morele.net implemented a new brand strategy, refreshing its image and changing the Morele.net logo as part of a comprehensive rebranding process.
We also introduced Morele ASK, a platform designed to provide answers from experts or community members to pressing questions about products you’re interested in purchasing. You can expect responses from product owners or external specialists within an average of an hour.
2023
Morele.net has integrated ChatGPT into its “Ask an Expert” panel, leveraging artificial intelligence in practice. The company is also focused on expanding its private label sector and pursuing international expansion.
2024
Morele.net has partnered with mBank. This collaboration expands existing sales channels, targeting individuals who regularly use the bank’s mobile application. As part of this partnership, Morele.net’s offerings are now available within the mBank application under the “mOkazje” (mDeals) tab.