Morele.net has been honored by the Chamber of Electronic Economy in the prestigious e-commerce competition, securing an award in the “Best use of AI in e-commerce” category. This significant recognition was presented at the “E-Commerce Polska Awards 24” gala, held on October 17, 2024.
This award confirms Morele’s position as a leader in innovative technological solutions within Polish online retail, successfully leveraging artificial intelligence to enhance sales efficiency and improve customer shopping experiences.
The Chamber of Electronic Economy, an organization uniting entities operating in e-commerce, presented awards in three main categories: e-commerce, e-services, and financial entities. Within the e-commerce category, companies competed in two groups: small, and medium and large enterprises. Morele, as one of the largest players in the Polish e-commerce market, was recognized in the “Best use of AI in e-commerce” category for its innovative application of artificial intelligence in sales processes and customer service.
This award is a testament to the company’s strategic initiatives focused on process automation, offer personalization, and streamlining customer shopping experiences. At Morele, artificial intelligence is utilized for various purposes, including analyzing purchasing data, recommending products, and optimizing logistics. These applications significantly boost customer satisfaction and sales effectiveness.
Wojciech Tomaszewski, Vice President of the Management Board and Marketing Director at Morele.net, commented on this achievement: “We are pleased with the direction and pace of Morele’s development. We are delighted that the automation of processes in our company has been recognized. This award confirms the competence of the entire team.”
The recognition from the Chamber of Electronic Economy strengthens Morele’s standing as a leader in utilizing modern technologies within online retail. It also serves as proof that the company continuously invests in innovative solutions that respond to the needs of the dynamically evolving e-commerce market.