We’re proud to announce that Morele has been honored by the Chamber of Electronic Economy (Izba Gospodarki Elektronicznej) in the prestigious e-commerce competition, winning the award in the “Best Use of AI in E-commerce” category! This esteemed recognition was presented at the “E-Commerce Polska Awards 24” gala, which took place on October 17, 2024.
This award confirms Morele’s position as a leader in innovative technological solutions within Polish e-commerce, successfully leveraging Artificial Intelligence (AI) to boost sales efficiency and enhance customer shopping experiences.
The Chamber of Electronic Economy (Izba Gospodarki Elektronicznej), an organization representing entities in the e-commerce sector, presented awards in three main categories: e-commerce, e-services, and financial entities. In the e-commerce category, companies competed in two groups: small, and medium/large enterprises. Morele, as one of the largest players in the Polish e-commerce market, was recognized in the “Best Use of AI in E-commerce” category for its innovative application of AI in sales processes and customer service.
This award acknowledges the company’s strategic initiatives, which focus on process automation, offer personalization, and improving customer shopping experiences. At Morele, AI is used for, among other things, analyzing purchasing data, recommending products, and optimizing logistics. These applications significantly increase customer satisfaction and sales effectiveness.
Wojciech Tomaszewski, Vice President of the Management Board and Marketing Director at Morele, commented on this achievement: “We’re pleased with the direction and pace of Morele’s development. We’re happy that our company’s process automation has been recognized. This award confirms the competence of our entire team.”
The recognition from the Chamber of Electronic Economy strengthens Morele’s position as a leader in employing modern technologies in online retail. It also proves that the company consistently invests in innovative solutions that address the needs of the dynamically evolving e-commerce market.