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Can modern technology and healthy eating form the perfect duo? Morele.net, one of the largest online electronics stores in Poland, and the dietary catering service Nice To Fit You (NTFY) are proving that they can. A unique campaign has just launched under the slogan “Crispy weeks: grab an airfryer and save time!”, promoting healthy habits and top gadgets for the kitchen of the future.
As part of this joint initiative, a dedicated landing page has been created on Morele.net (lp.morele.net/crispy-weeks), where users can discover the benefits of a modern approach to cooking and claim special perks. The main technological star of the campaign is the 4Swiss airfryer (oil-free fryer)—an absolute hit in modern kitchens that allows for the preparation of crispy, delicious, and, above all, healthy meals.
“Our collaboration with NTFY is a response to the needs of people looking for a balance between a dynamic lifestyle and taking care of their health. We want to show that modern appliances like an airfryer perfectly complement a boxed diet. It’s not just a trendy gadget, but a real everyday life-saver that allows for the instant and healthy reheating of meals or the preparation of fit snacks,” says Agnieszka KaliÅ„ska, Brand & Marketing Communication Manager at Morele.net.
An important element of the campaign is a community-activating contest running from June 15 to July 5 on the brands’ social media profiles on Instagram (@morele_net and @nicetofityou).
To join the fun, participants simply need to answer the contest question: “Which dish wins your ultimate crispiness ranking, and why?” and briefly justify their choice. The authors of the most creative answers can expect 20 unique prize sets, which include: a voucher worth 300 PLN for dietary catering from NTFY and a 4Swiss airfryer from Morele.net, which will revolutionize home cooking.
Nice To Fit You has been famous for years for its innovative approach to dieting, offering customers an advanced mobile app with the option to choose meals and flexibly manage calorie intake. The partnership with Morele.net fits perfectly into this philosophy.
“At NTFY, we believe that healthy eating should be flexible, convenient, and tailored to an individual lifestyle. Today’s kitchen relies on smart solutions—from a precisely balanced boxed diet delivered right to your doorstep, to intelligent appliances that save us time and energy. Together with Morele.net, we want to inspire people to make their lives easier and enjoy their free time without compromising on food quality,” comments Sylwia Ramos-Wójcik, Brand Manager at Nice To Fit You.
The campaign will run until July 5. In addition to the dedicated landing page, promotional activities include high-reach social media posts (Facebook, Instagram) and newsletters from both brands.
All details, promotion rules, and contest terms and conditions are available at: lp.morele.net/morele-x-ntfy
