Morele is excited to announce that MOLIV is the 7th private label brand to join its portfolio. This new brand offers customers the first cosmetics with live probiotic bacteria in Poland, all produced domestically and formulated by microbiologists with extensive experience.
Morele has been expanding its private label offerings for several years. The current portfolio includes: Zipro (sports equipment), Peme (camping gear), BlackWheels (sports – roller skates), Sense7 (gaming chairs and desks), PREYON (gaming peripherals), and 4swiss (lifestyle, electro). MOLIV, from the beauty sector, joined a few months ago.
MOLIV cosmetics feature live probiotic bacteria, with formulas based on the founders’ research, tests, and knowledge, designed to maintain a balanced skin microbiome*. The brand offers four types of creams: anti-aging, moisturizing, nourishing, and regenerating. The skincare routine is completed with an oleogel, an oil-based face wash with live Lactobacillus plantarum bacteria.
“These cosmetics provide the skin with not only pro- but also pre- and post-biotics. Thanks to their synergy, probiotic bacteria can effectively flourish on the skin,” explains Paulina Oczkoś, co-founder of MOLIV. “Additionally, the creams come in unique airless packaging, whose main purpose is to preserve product longevity as long as possible.”
MOLIV’s offerings cater to both women and men who want to care for their skin daily, and the product line is continually evolving.
Expanding the private label portfolio is one of Morele’s core development strategies.
“We are committed to the continuous development of our private label portfolio. Listening to our customers’ needs, we decided to broaden Morele’s offerings with innovative cosmetics,” comments Mateusz Gzyl, CFO/Board Member at Morele. “We want our customers to have access to a wide range of products, not just from the electronics sector. Moving in this direction is a response to the growing interest among the brand’s customers in health, fitness, and well-being.”
Morele is focusing on developing a compatible and comprehensive offering in one place, making its online store ideal for anyone who wants to shop quickly, conveniently, and at the most attractive prices.