The right font, precise color, or choosing the perfect logo – these might seem like small details, but they truly make a difference. This time, Morele humorously highlights just how crucial these elements are in shaping a brand’s image, and the significant role a graphic designer plays in it all.
Morele’s campaign for World Graphic Designer Day (April 27th) highlighted the importance of even the smallest elements in building a brand. Ensuring consistent communication across all brand channels requires a keen focus on details and correct adherence to the brand book. While the marketing department (including graphic designers) is well aware of this, other employees might not be.
To address this, Morele created dedicated, humorous content (true to the brand’s style) to demonstrate the significance of visual communication and emphasize the role of graphic designers. “When preparing the video material, we wanted to highlight that communication consistency is incredibly important for both our creative team and the entire brand,” says Agnieszka Kalińska, Brand & Marketing Communication Manager. “Ensuring the correctness of visual elements, such as the proper use of our logo or the right print colors, allows us to consistently build Morele’s brand recognition. So, we know how graphic designers feel when they see something hasn’t quite gone according to plan…”
The Graphic Designer Day campaign focused on using the brand’s social media channels and website, where a dedicated landing page was created. This page also served as a gift inspiration for fans of creative professions.
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This isn’t the first time the brand has celebrated graphic designers. They previously highlighted what the world would look like without them.
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