Morele has been present in 10 European markets with its product offering since 2021. In the first half of this year, the company’s GMV (Gross Merchandise Volume) from foreign markets was over 9 million PLN higher than in the corresponding period of 2021. After almost a year and a half of international expansion, the brand is boasting strong sales results.
Morele kicked off its expansion into foreign markets at the start of last year. Since then, the store’s product range has become available in 10 European markets. Interestingly, among the products offered by the Polish company, its private label fitness brands have gained significant interest from foreign consumers.
Such dynamic increases in GMV from foreign markets wouldn’t have been possible without robotization, which not only accelerated but also facilitated the processes essential for developing sales beyond Poland’s borders.
“In the first quarter of 2021, GMV from foreign markets was over 230,000 PLN, and in the corresponding period of this year, it reached nearly 2.5 million PLN, marking an increase of almost 975%,” says Michał Waliłko, Sales Manager at Morele. “We also saw significant growth in the second quarter of 2022 compared to the same period last year. In Q2 2021, GMV was just 110,000 PLN, while this year, that figure exceeded 6.9 million PLN. These results represent overall sales, with our private label brands contributing the largest share.”
“By utilizing RPA (Robotic Process Automation) solutions, which enable the automation of business processes, we were able to list hundreds of thousands of auctions on over a dozen foreign sales platforms in a single quarter,” says Adam Rataj, Change Director at Morele. “We also used automation for: modifying back-office processes, mapping product categories and features, and translating product descriptions.”
Morele’s product offerings can be found outside Poland in countries including Romania, Bulgaria, Germany, Spain, France, the Netherlands, the Czech Republic, Slovakia, Hungary, and Italy. In the future, the company plans to expand sales to additional markets: Belgium, Sweden, Austria, Greece, and Portugal.
